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Avalon, where power meets flow.

Branding Strategy • Graphic Design • Visual Identity

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Fluid, powerful, and unmistakable. A brand built for the speed of swimming and the intensity of water polo, bringing both sports together under one identity.

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A dynamic visual system designed for competitions, digital platforms, merchandise, and community engagement.

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“Fritz is a real professional. Friendly, clear and great at managing different expectations and making sure everyone loves the outcome. I appreciate that he was able to come up with multiple distinct design styles which really showed that he listened.”

Marijn Merkx, Chairman @Avalon

Brand Identity

Social Media

UX Research

AI Expertise

Logo Design

Web Design

UI Strategy

Video

Logo, Brand & Web

Logo, Brand & Web

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

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