
Avalon, where power meets flow.
Branding Strategy • Graphic Design • Visual Identity

Fluid, powerful, and unmistakable. A brand built for the speed of swimming and the intensity of water polo, bringing both sports together under one identity.

A dynamic visual system designed for competitions, digital platforms, merchandise, and community engagement.



“Fritz is a real professional. Friendly, clear and great at managing different expectations and making sure everyone loves the outcome. I appreciate that he was able to come up with multiple distinct design styles which really showed that he listened.”
Marijn Merkx, Chairman @Avalon
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video

Logo, Brand & Web
Logo, Brand & Web
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.